Facebook revives its 'Poke' feature with 13x usage spike, targeting young adults aged 18-29.
Facebook resurrects its 'Poke' feature, which dates back to the platform's founding in 2004, after seeing a 13x spike in usage over the last month. Design updates include easier access to the 'Poke' function through search and improvements in suggesting who to 'Poke'. More than half of the pokes have come from users aged 18-29, who are experiencing the feature for the first time.
March 19, 2024
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