Comscore receives MRC accreditation for local TV measurement with 'big data' science.
Comscore has received accreditation from the Media Rating Council (MRC) for its Total Household Rating and Average Audience estimates in both national and local TV Time Based Grid reports. This makes Comscore the only measurement company accredited for local TV measurement and the only one using 'big data' science and methodology. The MRC accreditation signifies that Comscore's methodologies and processes meet industry standards.
March 20, 2024
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