2024 Oscars performance: Ryan Gosling's "Barbie" song "I'm Just Ken" streams increased 422% post-Oscars.

Ryan Gosling's performance of the "Barbie" song "I'm Just Ken" at the 2024 Oscars led to a 422% increase in the song's on-demand U.S. audio and video streams in the week following the event, according to Luminate, an industry data and analytics company. The song reached over three million streams, with video streams making up a large portion of the surge, rising from 70,000 to 1.8 million. The full-film's soundtrack, "Barbie The Album," also experienced a 23% increase in streams, while the Oscar-winning song "What Was I Made For?" by Billie Eilish and Finneas saw an 19% increase in U.S. audio and video streams.

March 18, 2024
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