2023 MasterChef finalist Declan Cleary partners with Lee Kum Kee for an Asian fusion cuisine campaign at Bondi Beach, serving free bao buns with Char Siu sauce.
Celebrity chef Declan Cleary, a 2023 MasterChef finalist, partnered with Lee Kum Kee to bring Asian fusion cuisine to Bondi Beach. As the face of Lee Kum Kee for 2024, Cleary served free bao buns with the brand's Char Siu sauce, fusing Chinese and Australian cuisines. The campaign, launched by Clemenger BBDO's PR and social arm SHAPER, aims to drive brand awareness online through a hero film and other assets.
March 19, 2024
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