UK's Weetabix launches HFSS-compliant Marvel Oaty Bars for children aged 4-12, featuring Marvel characters and sugar content of 3.2g per bar.
UK cereal brand Weetabix introduces HFSS-compliant Marvel Oaty Bars, targeting children aged 4-12. Each bar contains 3.2g sugar in flavors like white chocolate, milk chocolate, and caramel. Featuring Marvel characters and a QR code linked to a superhero game, the product received a 92% approval rating from children and is available at ASDA for £1, with a nationwide rollout planned.
March 18, 2024
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