Rural dating app Howdy, launched with more female users, targets singles who understand farming life.

Rural dating app Howdy targets singles seeking partners who understand farming life. Howdy Global launched with more female users than male users, bucking the gender imbalance common on dating apps. NSW Hunter Valley beef farmer Angus Middlebrook, who downloaded Howdy to avoid frustrations on mainstream apps, found the app offered more matches in a week than Tinder or Hinge.