Nykaa CEO predicts fashion, groceries, and general merchandise to dominate 2/3 of India's e-commerce market by 2027.

Nykaa CEO Falguni Nayar predicts fashion, groceries, and general merchandise will dominate 2/3 of India's e-commerce market by 2027, with fashion currently the second-largest online category after electronics. She emphasizes the importance of understanding consumer patterns and the rise of D2C brands. With India's economy expected to become the third-largest by 2030, Nayar sees opportunities for startups in the sector. She urges entrepreneurs to embrace innovation, collaboration, and inclusivity.

March 18, 2024
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