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Luxury RV company Bowlus thrives during pandemic, plans expansion with lower-priced version.
Rich Americans have helped keep the high-end RV company Bowlus rolling amid economic challenges.
The luxury travel trailer, with a price tag equal to 80% of a typical single-family home, has thrived during the pandemic alongside other RVs.
The company plans to expand by offering a lower-priced version and increasing sales.
Bowlus shows that wealthy Americans have different spending habits, continuing to invest in luxury cars, houses, and travel despite economic constraints.
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La empresa de vehículos recreativos de lujo Bowlus prospera durante la pandemia y planea expandirse con una versión de menor precio.