Iconic mascot of Kellogg’s Corn Flakes comes to life in new campaign via Bastion.

Kellogg's Corn Flakes celebrates its 100-year history with a new campaign, "Simple Goodness." Debuting the brand's iconic mascot, Cornelius the Rooster, in CGI for the first time, the campaign highlights Corn Flakes' Australian-sourced ingredients and journey from farms to homes. This is Kellogg's first new brand platform in five years, aiming to modernize its image and emphasize uncomplicated goodness.

March 17, 2024
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