Irish whiskey brands add flavors to attract new consumers, growing the $1.5B flavored whiskey market.
Irish whiskey brands are adding flavors to their products to attract new consumers, according to reports. Flavored whiskey has become a $1.5 billion market, as brands like Jameson introduce innovative flavors like Cold Brew and Orange. Though whiskey purists initially criticized this move, the trend is becoming more popular among Irish consumers, aiming to draw in a wider audience and expand the market.
March 17, 2024
18 Articles