Breakfast and brunch chain First Watch, led by CEO Chris Tomasso, maintains focus on fresh, made-to-order meals despite expanding to over 500 locations in 29 states.
First Watch, a rapidly growing breakfast and brunch chain in the US, has maintained its focus on fresh, seasonal ingredients and made-to-order meals despite expanding to over 500 locations in 29 states. CEO Chris Tomasso, formerly of Cracker Barrel and Hard Rock Cafe, emphasizes the importance of staying true to the company's roots and the challenges of reaching customers in the digital age. First Watch, which sees itself as the authority in breakfast and brunch, has no plans to expand beyond lunch and continues its one-shift-a-day business model, closing at 2:30 PM daily.
March 18, 2024
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