Bentley's revenue drops 13%, but customers spend €39,000 on options per car for increased personalization.

Luxury carmaker Bentley sees customers splashing out €39,000 on options per car, as they seek increased personalisation and customisation. This shift comes after Bentley decided to lean into customisation rather than reducing product line complexity. The company's revenue fell 13% to €2.93bn with profit margins drifting lower, reflecting the trend towards increased personalisation and bespoke options.

March 18, 2024
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