Australian insurance provider AAMI launches a new brand platform with Ogilvy, reinforcing its tagline "Lucky you're with AAMI", using Dorothea Mackellar's poem 'My Country'

Australian insurance provider AAMI launches a new brand platform with Ogilvy, reinforcing its tagline "Lucky you're with AAMI". The campaign embraces Australia's quirks and challenges, using Dorothea Mackellar's iconic poem 'My Country' alongside unlucky-but-Australian scenarios. The media campaign will be executed across TV, cinema, BVOD, online, OOH, audio, and digital display, showing AAMI's support for customers during life's inconveniences.