Aditya Birla Sun Life AMC launches 'MyMutualFundGPT', an AI-based tool enhancing investor experience on digital platforms.

Aditya Birla Sun Life AMC launches 'MyMutualFundGPT', a generative AI-based tool that enhances investor experience on its digital platforms. Going beyond traditional keyword matching, the context-aware tool generates responses based on query meaning and helps investors research top-performing funds, fund managers, and related topics. The company expects higher investor engagement and repeat footfall across its digital platforms.

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