Volkswagen revives Scout SUV brand as electric vehicle subsidiary, Scout Motors, targeting US market.
Volkswagen (VW) is reviving the Scout SUV brand as a new subsidiary company, Scout Motors, to design, build, and sell electric SUVs in the US market. The brand has nostalgic value in the US, where it was one of the pioneering SUV brands. VW aims to capitalize on this sentiment and target a new generation of car buyers with its all-electric, off-road capable SUVs, similar to Rivian.
March 17, 2024
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