Outdoor Voices received criticism for announcing 16 store closures and transition to online-only via an internal Slack message.

Activewear brand Outdoor Voices faced backlash for announcing its 16 store closures and transition to online-only business via an internal Slack message, which leadership expert Rohan Verma criticized for its lack of empathy. Slack-based layoffs have become increasingly common, with companies like Meta, Amazon, and Twitter also using impersonal methods to notify employees. Verma suggests that a more personal approach, delivered by a real human, would be more effective and empathetic in such situations.

March 16, 2024
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