IKEA invests $327M in South Korea over 3 years for market growth, focusing on consumer access, automation, and price cuts.

IKEA plans to invest $327M in South Korea over 3 years to boost market share, focusing on increased consumer access, better automation of shipping services, and 10-20% price cuts for key products. The company aims to improve last-mile delivery efficiency utilizing South Korea's high-quality delivery services. Currently, IKEA has 4 outlets in South Korea, along with online shopping and delivery services.

March 16, 2024
3 Articles

Further Reading