Ikea cuts prices on 1,000 US products, including the Billy bookcase, with consumers increasing purchases.
Ikea, the Swedish furniture maker, has cut prices on nearly 1,000 products in the US, including its popular Billy bookcase, and plans to continue with further price cuts. Consumers have responded positively to the price reductions, increasing their purchases at Ikea stores. The company began the US price-cutting push in January and is also lowering prices across more than 60 other markets where it operates.
March 15, 2024
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