Candidate's values most important: mature women voters.

80% of California women aged 40+ are highly motivated to vote, according to AARP's "She's the Difference" California survey, which polled 1,600 women. Older women are an influential voting bloc, casting a third of ballots in the 2022 election while making up a quarter of the full electorate. Top issues include democracy, voting rights, jobs, education, political division, and inflation, with gun violence, election security, crime, housing costs, abortion, racism, immigration, and climate change also of high importance.

March 16, 2024
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