Irish chicken brand Moy Park launches "Fakeaway" range of coated chicken products in Asda stores.
Irish chicken brand Moy Park introduces a new "Fakeaway" range featuring Peri Peri Chicken Strips, Tempura Chicken Chunks, Buttermilk Chicken Tenders, and Salt and Chilli Chicken Chunks in Asda stores across Great Britain and Northern Ireland. The range, made with 100% whole breast chicken fillet, aims to meet the demand for convenience, variety, and big flavors in the frozen coated chicken category. Moy Park's partnership with Asda has seen an annual growth rate of 49%.
March 15, 2024
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