Ayala Land, Philippines' largest property developer, shifts focus to high-end buyers due to rising interest rates affecting middle-class customers.
Ayala Land, the largest property developer in the Philippines, is shifting its focus to high-end buyers due to higher interest rates impacting middle-class customers. The company expects its premium segment to double profits in five years, with 80-90% of new residential projects targeting affluent buyers who pay in full. Ayala Land has sold 20% of its supply of expensive high-rise apartments since December.
March 15, 2024
3 Articles