New Zealand's SMEs adapt to digital networking by leveraging LinkedIn for business growth.
New Zealand's SMEs are adapting to digital networking, with LinkedIn becoming crucial for business growth. As traditional meet-and-greet networking declines, SMEs are struggling to translate their skills to online platforms. To succeed, they should focus on providing value, building trust, and initiating conversations. Key strategies include targeted outreach, sharing industry insights, and participating in industry groups. By embracing online connections, SMEs can transform LinkedIn into a thriving network for their businesses.
March 13, 2024
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