McDonald's plans to test larger burgers globally, including the US, to gauge customer interest.
McDonald's plans to test giant burgers in select global markets, including the US, as the company believes their current Quarter Pounder is not big enough. These larger burger options will be introduced for a limited time to gauge customer interest and avoid financial losses. McDonald's will also continue to explore ways to improve core menu items such as beef, chicken, and coffee to boost sales.
March 14, 2024
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