Middle Eastern influencers' social media activity during Ramadan sparks debate on its positive or negative impact.
During Ramadan, Middle Eastern influencers are increasingly active on social media, sparking debate over whether they're positively influencing the Muslim holiday or ruining it with consumerism. Technology has changed the way Ramadan is observed, with apps for prayer timing and charitable giving. Influencers contribute to the heightened online media use during Ramadan, with around 99% of the UAE population online.
March 13, 2024
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