German online fashion retailer Zalando forecasts a return to growth and improved profitability in 2024, targeting 0-5% GMV growth.

German online fashion retailer Zalando forecasts a return to growth and improved profitability in 2024, after a decline in sales in 2023. The company aims for a gross merchandise value growth of 0% to 5% in 2024, with a 5-10% compound annual growth rate in both GMV and revenue by 2028. Zalando faces weaker demand due to inflation and high interest rates, leading consumers to cut unnecessary spending and choose cheaper alternatives from fast-fashion competitors like Shein.

March 13, 2024
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