Adidas donates over $150m from Yeezy shoe sales to anti-hate groups after terminating partnership with Ye.

Adidas has donated or plans to donate over $150m to anti-hate groups from the sales of Yeezy shoes last year, following the termination of its partnership with Ye (formerly known as Kanye West) due to his antisemitic comments. The German sportswear brand initially had 1.2bn euros worth of Yeezy sneakers in storage but has since sold some in batches and donated a portion of the proceeds to charities.

March 13, 2024
20 Articles