Stella Artois appoints David Beckham as ambassador for "A Taste Worth More" campaign to boost sales.
Stella Artois, a beer brand owned by Anheuser-Busch InBev, has appointed David Beckham as its official ambassador in a bid to boost its sales. The former soccer star is set to star in a TV commercial as part of the "A Taste Worth More" campaign. Stella Artois has lost volume share in the US market in four of the last five years, with consumers shifting their preferences to other beers and spirits.
March 12, 2024
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