New Zealand startup Magnetic, powered by AI & computer vision, aims to reduce NZ's $1.89bn ad waste by optimizing ad creatives and improving ROI through advanced data solutions.

New Zealand startup Magnetic, launched by Waitapu Group, tackles $1.89bn of advertising waste in NZ. With AI & computer vision, Magnetic offers advanced data solutions & analytics, refining ad creatives and improving ROI by understanding emotional responses to ads and optimizing creative & media plans for better resonance with target audiences. Led by CEO Phil Townend, an experienced industry expert.