On International Women's Day, ITC's B Natural partners with non-profits 7th Sense and AWAKE to launch 'Naanu Kooda Raitha' (Main Bhi Kisaan)

ITC's B Natural celebrates women fruit farmers, known as Farmerettes, who make up 75% of India's agricultural workforce, on International Women's Day. In collaboration with non-profit organizations 7th Sense and AWAKE, B Natural launched 'Naanu Kooda Raitha' (Main Bhi Kisaan) in Karnataka. The initiative aims to provide comprehensive training and support to women farmers, starting with specialised training for 600 Farmerettes.

March 11, 2024
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