On International Women's Day, ITC's B Natural partners with non-profits 7th Sense and AWAKE to launch 'Naanu Kooda Raitha' (Main Bhi Kisaan)

ITC's B Natural celebrates women fruit farmers, known as Farmerettes, who make up 75% of India's agricultural workforce, on International Women's Day. In collaboration with non-profit organizations 7th Sense and AWAKE, B Natural launched 'Naanu Kooda Raitha' (Main Bhi Kisaan) in Karnataka. The initiative aims to provide comprehensive training and support to women farmers, starting with specialised training for 600 Farmerettes.