Australian retail media platform Zitcha expands to Europe with a London office and new EMEA sales directors.

Zitcha, an Australian retail media platform, has expanded to Europe with a London office and new EMEA sales directors, Darren Jacobs and Dan Sands. Already empowering retailers in seven countries, including Coles Group, The Warehouse Group, and Peavey Mart, Zitcha's platform integrates on-site, off-site, and in-store assets. The European retail media market is maturing quickly, with the UK expected to peak in ad spend by 2027.

March 10, 2024
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