50-50 likelihood of SAG-AFTRA strike against major video game companies over AI use in production.

SAG-AFTRA chief Duncan Crabtree-Ireland states that the likelihood of a strike against major video game companies is "50-50" due to disagreements over the use of AI in production processes. This statement was made during a Q&A at SXSW in Austin, Texas. Crabtree-Ireland, the union's national executive director and chief negotiator, emphasized the critical issue in ongoing negotiations.