Kmart showcased its fashion range at Melbourne Fashion Week, challenging snobbery with a well-received event.
At the Melbourne Fashion Week, Kmart showcased its fashion range during a runway show, proving that even a low-cost brand can be part of the fashion festival. Attendees faced the stigma of snobbery, with guests sometimes referring to Kmart's home brand as 'Ahnkoo.' Despite questions raised about the presence of a low-cost brand alongside designers, the show was well-received and attended.
March 09, 2024
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