2023: China's Bluetooth headphone market expands 7.5% YoY to 85.52M units, with true wireless earphone sales up 5.1% to 60.
2023 saw China's Bluetooth headphone market expand, with 85.52 million units sold, a 7.5% increase YoY, according to an IDC report. True wireless earphone sales rose 5.1% to 60.9 million units, while open-ear headphones saw a 130.2% YoY increase to 6.52 million units. The report predicts continued growth of the open-ear headphone market, cheaper cellphone-brand wireless earphones, and diversifying sales channels.
March 10, 2024
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