53% of BNPL users aged 35 and under adopt "buy now, pay later" services for daily essentials, exceeding traditional credit card holders.

Young people increasingly use "buy now, pay later" (BNPL) services not just for luxury items, but also for daily essentials, according to a recent NBC News piece. Consumers aged 35 and under make up 53% of BNPL users, but only 35% of traditional credit card holders. As users become more comfortable with BNPL services, they are using them for a wider range of everyday purchases, making the services increasingly mainstream and normal.

March 10, 2024
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