EU regulators contact Shein over potential EU online content rule compliance, which may affect its IPO plans.

EU regulators are in contact with Shein, the Chinese fast-fashion retailer, concerning its user numbers potentially subjecting it to EU online content rules under the Digital Services Act. The act requires large platforms to combat illegal content and threats to public safety. The scrutiny could impact Shein's anticipated IPO plans, as it seeks Beijing's approval and faces potential U.S. regulatory scrutiny.