2022 Spring Festival saw a domestic tourism spending spike in China, breaking 2019 pre-pandemic museum visit records with 1.24 billion visits.
During Spring Festival, China saw a record-high spike in domestic tourism spending, with a surge in museum visits. Museums welcomed 1.24 billion visits in 2022, exceeding the 2019 pre-pandemic figure. This growth is attributed to progress in cultural heritage protection, archaeological studies, and talent cultivation. However, uneven popularity among museums persists, with some not experiencing significant growth in visits.
March 08, 2024
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