At the Morgan Stanley conference, EA CEO Andrew Wilson announced plans to expand Apex Legends beyond its battle royale format with new game modes and culturalization for global markets.
In the Morgan Stanley conference, EA CEO Andrew Wilson shared plans to expand Apex Legends beyond its battle royale format, aiming to attract new players and increase engagement. The first phase involves introducing new game modes, while the second phase focuses on broad culturalization to reach European and Asian markets. Since its launch in 2019, Apex Legends has attracted "hundreds of millions of players".
March 07, 2024
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