90% of 2023 US Mac sales driven by MacBook Pro (51%) and MacBook Air (39%), with desktops at 10%.
90% of Apple's Mac sales in the US in 2023 were driven by MacBook Pro and MacBook Air, with MacBook Pro accounting for 51% and MacBook Air at 39%. Desktop Macs, including iMac and Mac Pro, made up the remaining 10%. Larger screen sizes in laptops showed a slight preference, reflecting a shift in consumer mindset towards prioritizing portability without compromising functionality.
March 06, 2024
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