RITZ Toasted Chips introduces Sweet Habanero and Honey BBQ flavors as March Madness sponsor and official cracker.

RITZ Toasted Chips debuts two new flavors during March Madness: Sweet Habanero and Honey BBQ, expanding their offerings as a sponsor and official cracker of the 2024 NCAA Men's and Women's Basketball Tournaments. The snack brand aims to heat up the tournament's atmosphere with these flavorful additions.