3rd-party research found AI-personalized audio ads for Intel's Evo Edition laptops increased brand favorability by 22% compared to generic ads.
3rd-party research by Veritonic showed AI-generated personalized audio ads were 22% more effective in increasing brand favorability than generic or control group ads. The study analyzed a campaign by dentsu for Intel's Evo Edition laptops, using Instreamatic's voice AI technology. Personalized ads saw an 18-22% increase in brand favorability and purchase intent compared to generic ads.
March 06, 2024
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