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flag 888, owner of William Hill's US sports betting business, reviews strategic options due to competition, high costs, and investment needs.

flag 888, the owner of William Hill's US consumer sports betting business, is conducting a strategic review of its US arm, which could result in a sale, controlled exit, or other strategic deals. flag The decision follows a partnership with Authentic Brands Group, which granted exclusive use of the Sports Illustrated brand for online betting and gaming in the US. flag However, the company faces stiff competition, high costs, and the need for significant investment to achieve profitability in the US market.

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