Dish Media partners with Philo to expand addressable advertising reach by 1M households.

Dish Media partners with Philo, a TV streaming service, to expand its addressable advertising footprint by over 1 million households. This marks the first time advertisers can reach audiences beyond Dish TV and Sling TV inventory through Dish Media buys. The partnership will offer advertisers a bigger addressable audience, detailed reporting for ROI, and third-party measurement and attribution partners.