Binance launches luxury scent CRYPTO for International Women's Day to attract more women to crypto.

To celebrate International Women's Day, Binance, the world's largest crypto exchange by trading volume, has revealed a luxury scent called CRYPTO. Developed by the platform's female marketing leaders, the fragrance combines finance and fragrance, and is part of Binance's broader efforts to attract more women to the crypto space. The scent features "refreshing notes of ozone, salt, and moss."

March 06, 2024
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