IBM reports a tenfold productivity increase using Adobe's AI tool, Firefly, in marketing campaigns.
IBM reports increased productivity after initial tests of Adobe's AI tools, specifically using Firefly for generating images from text prompts in marketing campaigns. IBM's design teams have been using the tool since its launch and are expected to see a tenfold increase in productivity. Adobe's strategy involves creating AI systems trained on proprietary data with legal safeguards, aiming to attract large businesses.
March 06, 2024
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