Diageo partners with Trigger XR to create an immersive Tequila Don Julio experience on Apple Vision Pro, marking the first beverage company on the platform.

Diageo partners with Trigger XR to create an immersive experience for Tequila Don Julio on Apple Vision Pro, marking the first beverage company to launch on the platform. The experience, launching this spring, invites users to virtually visit Mexico and explore the tequila-making process. The offering extends Don Julio's "Por Amor" global brand campaign and is Diageo's first experiment with the mixed-reality headset.

March 04, 2024
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