Accenture acquires Melbourne-based martech consultancy, The Lumery, to enhance marketing transformation capabilities in Australia.
Accenture, a global professional services firm, has acquired Melbourne-based marketing technology (martech) consultancy, The Lumery. The acquisition aims to enhance Accenture Song's marketing transformation capabilities in Australia by adding depth to its offerings, including personalization, CRM, loyalty, testing, and automation. The Lumery's 80-strong team will join Accenture Song's marketing practice.
March 03, 2024
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