Netflix may raise membership costs this year, potentially boosting average revenue per membership by 5%.

Netflix could raise membership costs this year, with UBS analyst John Hodulik expecting rate increases to boost average revenue per membership by 5%. The streaming giant may increase membership fees again, following previous price hikes. Netflix currently has ad-free Standard and Premium plans at $15.49 and $22.99, respectively, for US subscribers, with the Standard with Ads plan at $6.99.

March 02, 2024
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