Utah Legislature passes bill requiring school approval for NIL deals over $600 for college athletes, granting universities more control over marketing partnerships.

College athletes in Utah need school approval for NIL deals over $600 under a bill passed by the state Legislature. The new policy will give Utah universities more control over student-athletes' marketing partnerships, known as NIL deals, and requires schools to provide written acknowledgment on whether an NIL deal conflicts with their policies or the standards outlined in the bill. The bill also prohibits student-athletes from promoting alcohol, marijuana, controlled substances, tobacco products, gambling, sports betting, and sexually oriented businesses that pay employees for full or partial nudity.