ITV sells 50% stake in BritBox International to BBC Studios for £255m, focusing on its own ITVX streaming platform.
ITV has sold its 50% stake in BritBox International, the streaming service providing British content to international markets, to BBC Studios for £255m. The deal marks the end of a partnership that began in 2018. ITV's decision to sell its stake in BritBox comes as the company focuses on its own streaming platform, ITVX, which is set to launch in the UK later this year. BBC Studios will now own 100% of BritBox International, allowing the company to expand its reach and grow the platform's content offerings. The acquisition is expected to bolster BBC Studios' international streaming business, as it continues to compete with other major streaming providers like Netflix and Amazon Prime.
March 01, 2024
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