Celebrity Big Brother returns to ITV on March 4th with a £2m budget, featuring stars from TV programs.

Celebrity Big Brother is returning to ITV on March 4th after a six-year hiatus, featuring stars from various TV programs and a reported £2m budget to attract high-profile participants. Rumored participants for the 2024 season include Love Island's Ekin-Su, Strictly Come Dancing's Nikita Kuzmin, and actor Bradley Riches from Netflix's Heartstopper. The show will have two live evictions per week and will be hosted by AJ Odudu and Will Best.